Duraclean – A Rich History of Solving Problems
Duraclean has been solving problems and creating happy customers for more than eight decades. We can trace our beginnings back to Racine, Wisconsin. Duraclean was established in 1930, by The Marshall Family as “The Home Service Company,” a business opportunity. The safe and very effective cleaning solution for fine rugs and upholstery that Mr. Marshall developed became the foundation of The Home Service Company’s continued growth both in recognition and customer satisfaction. After much success, Mr. Marshall moved the company from Racine to Deerfield, Illinois in 1938 and expanded both office and warehouse space.
In the mid-1940s, Mr. Marshall changed the name of The Home Service Company to Duraclean International and changed from a Business Opportunity to a Business Format Franchise utilizing his patented process for cleaning fine fabrics. The founding family continued to own Duraclean International until 1998 when Executive Vice President, Vincent Caffarello and Vice President Wilbur Gage purchased one hundred percent of the Duraclean International, Inc. stock from the Marshall family.
Duraclean services have continued to expand over the years from its humble beginnings of loose rugs and upholstery cleaning to being capable of cleaning any surface in a home or office. Now, a Duraclean franchise can choose from Water & Fire Restoration, Mold Remediation, Commercial and Residential Carpet and Upholstery Cleaning, Persian and Oriental Rug Cleaning, Ventilation Duct Cleaning, Tile & Grout Cleaning, and Hard Wood Floor Cleaning just to name the major services.
After all of these years and tens of thousands of happy customers it still comes down to one fact of business:
Solve the customers problems and they will come back to you again and again.